A Text Broadcast (aka Text Blast) is a text message sent to an individual contact or a group of contacts. A Send Text Broadcast button is available on various pages throughout the platform, but the steps involved are the same.
Use the links below to jump to specific sections for more information on the additional features and tools in the composer.
- The Difference between SMS vs. MMS
- Advanced Message Options
- Message Preview
- Send One-Off Test Message
- Message Settings
Follow the step below to compose and send a text blast.
Step 1.
Click Messaging from the main menu, then click Send Text Blast.
Step 2.
Select the mobile campaign to send the message from.
Step 3.
Select the recipients for the message.
- Keyword's optin contacts - This will only send the blast to contacts opted into the mobile campaign that is selected.
All contacts for my account - This will send the blast to all valid mobile contacts for the account. Basically - anyone with a mobile number to a carrier that is supported and that is not opted out.
Target List - This will send the blast to a target list selected.
See Related Article: Creating a Target List
Send to Imported File - This option sends a message to contacts that exist on a previously imported file.
Step 4.
When to Send: Select whether to send the message now or in the future.
Note: There is no going back when using the NOW option. For that reason, scheduling a FUTURE message with a minimum 10-minute window is advisable for the ability to cancel or revise the message before it is sent.
Step 5.
Select a Message Type (SMS or MMS) and Compose the text blast in the space provided.
After a user has selected their Mobile Campaign, Recipients, and Send Time, the message editor will appear. Users can easily toggle between SMS or MMS message tabs.
The Difference between SMS vs. MMS
SMS - Allows for a 114-character message (with footers) - 160-character message (without footers).
MMS - AKA “Content”, allows for a 454-character message (with footers) - a 500-character message (without footers) with an option to include Content (Image, Video, Ringtone). Sending via MMS requires drafting a second non-MMS message that will be delivered to handsets and mobile carriers that do not support MMS messages.
- Sending MMS on TF or 10-DLC - MMS Content (ex .jpg) sent on a TF# or 10-DLC must be cached with our upstream partners before it can be delivered. This means that newly uploaded content should be 1st sent to someone on the account's admin as a test. The message delivered will not contain the content, but the content will now be cached upstream. When sending new content on a TF# or 10-DLC please:
- 1) Send a TEST message to 1 recipient (the message will be delivered without content).
- 2) Send a 2nd TEST message to the same recipient (the message will be delivered with the content).
- 3) Schedule the message to the desired recipients.
See Related Article: MMS Content Library
Message Preview
While composing the message a preview of how the message might appear on a handset displays to the right of the composer, allowing users to preview their SMS or MMS messages before scheduling.
MMS Preview
SMS Preview
Send Test - Send One-Off Text Message
A Send Test option will appear for users to send themselves a sample of their SMS or MMS message before scheduling. This will send a one-time individual message to the mobile number provided in the field.
Note: To receive the TEST MESSAGE the receiving mobile number must be in the account and cannot be opted out of the campaign the message is being sent from.
Step. 6
When satisfied, click the SUBMIT button to schedule the text blast.
Advanced Message Options
Advanced Message Options are not required to send a blast. However, by including Inbound Replies, Data Capture, Coupons, Emojis, Message Templates, vCards, Short URLs or MMS content, these options make blasts more interactive, engaging, and informative for both senders and receivers.
The Advanced Message Options are represented as icons above the message text field. When clicked, settings specific to the selected icon will appear to the right of the message editor. These icons will appear with green checks when they have been completed successfully. Or, they will display a red warning icon indicating a selection is missing or incomplete.
See Related Article: Inbound Reply Options | |
See Related Article: Message Personalization | |
See Related Article: Inbound Data Capture | |
See Related Article: Delivering Mobile Coupons | |
See Related Article: Emojis | |
See Related Article: Message Templates | |
See Related Article: Insert Short URL | |
See Related Article: Insert vCard URL |
Message Settings
The broadcast composer provides Message Settings that allow for controlling Sender Name, Footers, and Short URLs in broadcasts.
Prefill Sender Name
When active, this option will insert the Company Name for the account into the text message. The name will appear at the beginning of the text, followed by a colon (see sample below).
Include Opt-Out Instructions
When changed from inactive to active, this option will override and replace the Advanced Settings for the selected campaign that Omits Footers from broadcasts, making the broadcast footers active going forward.
When changed from active to inactive, this option will override and replace the Advanced Settings for the selected campaign that Omits Footers from broadcasts, omitting broadcast footers going forward.
Automatically Shorten Links
When active, this option will automatically shorten URLs up to 200 characters in length, that are inserted into the message composer.
Note: Long URLs that have already been shortened by the account will not generate a new short URL. Instead, the system will insert the previous short URL that was generated for the link.